How is Lamborghini going to survive in the electrified new world? This supercar brand is embracing electrification with new hybrid performance cars.

Lamborghini isn’t the name you think of when hybrid cars come to mind, but this brand is ready to embrace added electrification in its supercar lineup. The new Revuelto showed up last year to begin the move toward a plug-in hybrid lineup. This car still uses an incredibly large and powerful gas engine, but it also has the electrified benefits of an electric motor, which makes it more efficient and lowers emissions.

Lowered emissions are the greatest focus for Lamborghini

The team from Sant’Agata Bolognese stuck with large capacity V8 and V12 engines long after its direct rival, Ferrari, embraced turbocharges in its engines. Although Lamborghini seemed to be the more stubborn of the two supercar brands, they brought an SUV to the market much sooner than Ferrari. The Lamborghini Urus was a huge hit and continues to be one of the top choices in the high-end luxury SUV market. Now, this brand has set a new goal of cutting fleet emissions in half by 2025 and by 80% by 2030. This means making some serious changes in production and in the vehicles produced.

How is Lamborghini working toward its new goal?

How can an automaker change the production process to be more sustainable? Many automakers are working toward zero environmental impact through production processes. A supercar automaker produces far fewer vehicles than many other brands, such as Ford, GM, or Toyota, and might not be able to offset emissions in one area by changing processes in another.

To that end, Lamborghini is working to be more sustainable by using railways for freight shipping, using more reusable and recycled waste materials from production, and has added a biomass reactor at the plant. This reactor generates natural gas, which powers much of the factory. This is a huge step toward reducing CO2 emissions during production by up to 40 percent by 2030.

Replacing one model at a time

The path for Lamborghini to a hybrid lineup is taking place one model at a time. Last year, the Revuelto replaced the V12 Aventador. This new Lambo uses a hybrid V12 power system, giving this supercar incredible power and lowered emissions than the car it replaced. This year, the team will work to change the Urus SUV into a hybrid vehicle.

Another expected change will be to replace the mid-engine Huracan with a new model that has a traction battery and electric motor. The engine in a new hybrid Huracan could be a smaller V8 instead of the V10 that’s currently used by this car. Even if the Lamborghini Huracan isn’t upgraded to a hybrid model, it could use two turbocharged with the smaller V8 engine, which would give the car plenty of power and a much lower emissions rating.

Will Lamborghini bring a fully electric supercar to the market?

Currently, the Lamborghini team expects to develop a full Battery Electric Vehicle (BEV) and bring it to the stage in 2028. If this brand weren’t part of a large automotive group, this could be a serious challenge for the company. Because Lamborghini is part of the Volkswagen Group, there are some advantages that can be used to help bring a fully electric supercar to the market. Volkswagen has several EVs across a few different brands, including Audi, Porsche, and Volkswagen. Some of this expertise and development could easily bring an electric Lambo to the mix.

Are hybrids and EVs the right move for Lamborghini?

Boutique automakers have loyal and typically stubborn customer bases. Moving away from naturally aspirated V12 engines in favor of turbocharging, hybridization, and electrification could alienate much of the loyal customer base for this brand. The new Revuelto is the testbed that can prove whether or not Lamborghini customers are willing to buy a PHEV or if this will turn them away.

Thankfully for the Lamborghini team, the Revuelto is completely sold out for the next few years. This means the customers are more than willing to give this new setup a chance. It could be partially because this new supercar added a PHEV system to a V12 engine, which makes it one of the largest plug-in hybrid powertrains in the entire industry.

Changes are happening at Lamborghini, giving this supercar brand a new hybrid lineup. This company is working toward lowered emissions in every area of its business, which means it could lead the way toward a smarter future while still providing exciting and fun cars that can turn heads and deliver insane track speeds.