From the used Buick Regal to the new Encore GX, there’s something every one of the automaker’s vehicles has in common. They are all exceptionally well-designed.

No one would deny that Buick has always designed and manufactured quality vehicles. Anyone who has purchased a used Buick Regal knows that. Now, the automaker is celebrating the brand’s history and using it as inspiration for moving into the future.

Exceptional by Design

“Exceptional by Design” is Buick’s new tagline, but it’s just part of the bigger picture. The automaker took the proverbial prize for the fastest-growing mainstream brand in 2023, thanks in part to its new design direction.

The tagline references the automaker’s commitment to creating vehicles made for the modern era with sculptural forms that stand out from the crowd. Buick has already begun to make good on the promise with the 2024 Encore GX.

Though Buick has only begun changing its style, brand enthusiasts know that its products have long reflected a commitment to not just mechanical but also aesthetic excellence. Take the elegant design of the used Buick Regal, for example.

Celebrating the Buick Brand Heritage

Buick doesn’t intend to leave its past behind, as it adopts a more appropriate style for moving into the future. The automaker made this clear by launching a new video showcasing its design heritage.

The company’s back catalog contains some genuinely incredible automotive masterpieces, so the video is absolutely worth watching. You’ll see the renowned 1949 Roadmaster, the high-performance GNX, and other eye-catching designs.

While a used Buick Regal or Envision features a subtle elegance that appeals to the brand’s current fans, its designers want to bring more people into the fold.

The Buick Wildcat Design Study

The Wildcat EV is a concept car that represents Buick’s aesthetic future. The handsome coupe features striking aesthetics with a low, wide stance, wraparound windshield, and aggressive profile.

Though the Wildcat EV is not a production vehicle, it conveys what’s possible in terms of design, form, and technology. Since its unveiling, Buick has been incorporating many of its futuristic design features into its current lineup of crossovers.

Crossover SUVs like the Encore GX have brought younger buyers into the fold with more aggressive styling. The company also plans to introduce an all-electric vehicle called the Electra and has filed an exciting trademark that some argue hints at a new performance car.

Beyond the Used Buick Regal

Many of the company’s most ardent fans are still in love with its subtle elegance. For them, a used Buick Regal is the perfect vehicle. The premium luxury coupe and sedan designs have always featured a hint of excitement. Just look at the Grand National and GNX.

Current Buick enthusiasts may not realize it yet, but the brand is not abandoning its former aesthetics. All it takes is one look at the recently released design history video to see that Buick is taking the best of its past and combining it with an exciting new future.